• Decrease Turnover

Research published in the Harvard Business Review indicates that job hunting activity increases by 12% in the lead-up to employees' birthdays. Providing special recognition to staff on their birthdays fosters a sense of value and appreciation, which can significantly decrease their likelihood of leaving the organization.

• Boost Employee Engagement

Recognizing an employee's birthday enhances their sense of reward and deepens their emotional commitment to the organization and its objectives. This heightened engagement translates into greater work motivation and dedication, ultimately benefiting the company's financial performance. Studies reveal that organizations with engaged employees experience 23% greater profitability and 18% higher sales.

• Elevate Happiness and Productivity

When employees receive additional attention from their employer and colleagues on their birthdays, they feel valued and integrated within the team. This nurturing environment fosters happiness while mitigating stress and burnout. Research suggests that satisfied employees can be 12% to 20% more productive compared to those who are unhappy.